Recruitment Marketing 101: Tips to Revamp Your Hiring Process
April 13, 2022
February 18, 2025

April 13, 2022
February 18, 2025
Recruitment marketing is the process of attracting, engaging, nurturing, and retaining potential talent through marketing strategies by creating a strong employer brand and by promoting an employee value proposition (EVP). It is about creating an engaging candidate experience throughout the recruitment funnel to interact with passive as well as active candidates. With 75% of the candidate pool being passive, a recruitment marketing tool is critical to reach the majority of candidates and hopefully convert them into employees.
In marketing, companies build a brand for themselves, create amazing stories, and reach out to customers through various channels. Similarly, organizations can opt to internalize marketing strategies into recruitment strategies to attract candidates and make the organization future-ready. This helps bring more candidates directly to your company, as they will look to your brand when seeking job opportunities, which augments your company’s recruitment efforts.
Recruitment marketing involves publishing job openings and marketing them on multiple channels such as:
Each level of the recruitment funnel includes carefully chosen interaction touchpoints. Employer branding includes maintaining a career site, paid job ads, social media postings, employee referral programs, etc. Once the candidates are shortlisted, the screening process begins and includes interviews, assessments, and gamified personality tests. This is followed by onboarding the candidate into the system, at which point employee retention efforts begin. Recruitment marketing tools allow recruiters to manage all this data in a single platform. Tools like applicant tracking systems (ATS) and recruitment CRMs help companies automate the recruitment cycle, creating significant cost savings. Without proper recruitment marketing tools, it is almost impossible to scale in today’s competitive world.
Without automation, companies are forced to visit multiple job boards, social media sites, and career pages to publish jobs. This is a bad use of a recruiter’s time that negatively impacts business outcomes. Recruitment marketing tools that align with your business goals allow you to automate the major portion of the recruiter’s activities such as mass emails, automated interview scheduling, and candidate pipeline management to give hiring managers 360-degree visibility across the entire process. The status of each candidate can be tracked within the system. Workflow automation and a recruitment marketing strategy is key to scaling your hiring business.