What is Ceipal Connect?

This free virtual event brings together innovators from across the staffing solutions ecosystem coupled with industry thought leaders from staffing, procurement, HR, talent acquisition, and DEI. Hear the best ideas on the most current and critical topics as we explore various ways advanced technology can help bring stability and profitability through uncertain times.

Ceipal Connect is unique in that it brings together industry leaders from all areas of the talent acquisition ecosystems from IT, general staffing, and healthcare. Don’t miss this opportunity to hear from and network with your clients and suppliers.

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Why attend Ceipal Connect?

Interactive Seminars. Participate in live Q&A with industry experts and solution providers while gaining actionable insights to make your firm more profitable.
Industry Leaders. Get insider tips on recruitment trends for 2021 through thought provoking round tables and keynotes featuring subject matter experts and potential buyers.
One-on-One Networking. Connect with colleagues and professionals from around the industry. Our dynamic platform makes it easy for you to start conversations with key prospects.

Ceipal Connect provides a platform for this and more for every attendee. With four parallel tracks dedicated to answering key questions in the industry, Ceipal Connect is free for all registrants. Plus, everyone who registers is automatically entered into raffles for exciting prizes and opportunities.

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March 6, 2025

9:00 a.m. - 1:00 p.m. EST

For any questions, please reach out to marketing@ceipal.com.

See you at Ceipal Connect 2025! Let’s make this AI-powered staffing and recruiting event work for your business!

Presenting Companies

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Why Recruitment Email Campaigns Are Killing Your Business

If not carefully done, email marketing can have a significantly negative impact on your firm’s brand. In this session, Larry Hemley dives into the common mistakes of recruitment email campaigns, and how to fix them.

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[embed]https://player.vimeo.com/video/691514641?h=a14dd6bc83[/embed]Presenter: Larry Hemley (President & Founder, S.J.Hemley Marketing)The average person receives over 100 junk emails a day. Unfortunately, the reality is that staffing firms send a large number of these junk emails. Too often, agencies send solicitation emails for acquiring candidates, prospecting clients, marketing jobs, and more. The result? Your email domain is blocked by candidates, clients, and email providers. And that means fewer job requisitions and fewer placements. But recruitment email campaigns are not dead. In fact, successful email marketing can yield tremendous results. All you have to do is follow these rules:

Personalization
Clarity & Concision
Strategic Cadences

Personalization

No matter who you email—a client, a candidate, or a consultant—that person wants to feel like you’re talking to them. And with advanced CRM capabilities, this level of personalization is easy. Keeping your database up to date and using merge fields empowers you to craft & send personalized messages en mass.So what are key fields to personalize? Well, a few easy ones include:

First name
Company name
Job title
Field

But the more data you have, the more specific these fields can be. Doing a bit of legwork, researching your database on LinkedIn, and diligently maintaining your database are good places to start. This will help you send emails that are personalized and optimized for responses.

Clarity and Concision

When email marketing started, highly formatted and eye-catching emails were the norm. Bright colors, high-resolution graphics, and headlines were the most engaging.Today, however, email marketing has changed. Instead of relying on visuals to do marketing, companies are now using plain emails. Clear, concise, and full data fields, these emails get straight to the point. More importantly, they don’t look like marketing emails. They look like something you would send to a friend or a colleague. This is the exact way to increase response rates. Some marketing professionals even include typos in their emails, so the recipient gets the impression this email was composed specifically for him or her. (Because no one would send out a mass email with a typo, right?)

Then

Now

Strategic Cadences

It may seem obvious, but developing a strategy for your email marketing is critical for success. Say your firm sends out communications on an ad-hoc basis, with no determined process in place. The likelihood that you’re spamming your database is high.With today’s CRM technology, automating recruitment cadences is straightforward. A good recruitment cadence is exemplified below. Note that this cadence combines email marketing with:

Phone calls
Voicemails
Social media engagement
Mailings

By using multiple mediums in your cadence, you’re maximizing your engagement with any potential candidate and client.

Example Cadence

Getting Started

Taking your email marketing to the next level won’t happen overnight. But improving your communications will significantly increase your firm’s profitability. So how do you get started?The steps are simple:

Build your database
Research your prospects
Utilize your information
Launch your campaigns

Of course, this is easier said than done. The first two steps—building your database and doing your research—are detail-oriented tasks that are critical to your success. But, done correctly, these steps will see you through to more effective email marketing, higher engagement rates, and more placements. To learn more about S.J.Hemley Marketing, click here.

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